A creative publishing and technology house shaping the future of aesthetic systems


Where to find us
The design publishing industry moves slowly. The study of design as a subject is in decline, while the need for design talent is rising. Design Baddie is reaching a new generation of designers, teaching cutting edge theory that makes sense for today.
We believe that the world’s interior design and architectural styles are worth studying and preserving. We started the Global Design Registry to catalog 475+ global, popular and international styles using our original frameworks that classify style scientifically.
Our design intelligence outreach goes beyond our own publishing channels to reach audiences on Quora and Substack, where we answer questions, post advanced theory and conceptual frameworks, and share our design intelligence building progress.



